Client Said
Tom Casey
CEO, CORE X Partners
The Challenges
The Mercedes-Benz Tourrider was entering the North American market for the first time, and Daimler Coaches needed a standout presence at ABA Busworld 2023 to make an immediate impact. They required a fully immersive brand experience—from vehicle presentation to customer engagement—and a long-term strategy to sustain momentum post-launch.
Our Approach / Strategy
1. Experiential Launch at ABA Busworld
We designed the complete trade show activation with two Mercedes-Benz Tourrider coaches staged for maximum impact, a design studio experience, and the launch of the North American Mercedes-Benz Club as an experiential brand event designed for customers.
2. Video Production Across North America
Captured high-quality video content in multiple cities to highlight performance, design, and passenger experience.
3. Social Media Management & Brand Storytelling
Planned and executed social media strategy to engage fleets, operators, and industry influencers.
4. Communications & Website Support
Crafted ongoing messaging, content, and launch support to reinforce Mercedes-Benz’s commitment to partnership and excellence in the coach market.
Content Structure Could Include,
- Research
- Positioning
- Messaging
- Launch
- Optimization
Results / Impact
A Landmark North American Launch
The Mercedes-Benz Tourrider debut delivered a high-end, immersive brand moment that drew attention from industry leaders and fleet operators.
Stronger Market Presence
Trade show experience and post-launch content elevated visibility and reinforced Mercedes-Benz’s commitment to partnership and excellence.
Compelling, High-Quality Content
Video and social content showcased the Mercedes-Benz Tourrider’s strengths and supported ongoing marketing, sales efforts, and dealer communications.
Sustained Strategic Support
Our partnership extends beyond launch with continuous content creation, planning, event support, and strategic brand execution.
