Client Said
Huebner Marketing has been a valued partner at Havis, working closely with our team on strategic planning, website builds, and acquisition integrations. Their expertise has strengthened our website strategy and supported our broader business goals, delivering impactful results.
Chris Bernert
(former) VP Sales & Marketing, Havis
The Challenges
As Havis expanded through multiple acquisitions, their biggest challenge was unifying brands, simplifying the product story, and creating a customer journey that made its broad offering easy to understand across diverse industries. They also needed a strategic partner who could support communications, update digital infrastructure, and showcase solutions in a clear, compelling way.
Our Approach / Strategy
1. Turning Acquisition Complexity into Brand Coherence
Multiple acquisitions created a brand puzzle – we built the framework to make it all fit together.
2. Integration Architecture
Assessed each acquisition’s brand equity, then designed transition strategies that preserved customer relationships while strengthening the Havis umbrella brand.
3. Digital Experience Overhaul
Redesigned website to cut through product complexity with clear navigation paths based on industry need, not internal org structure.
4. Visual Product Stories
Created video library showing applications across industries, making complex mounting solutions immediately understandable to buyers.
5. Strategic Partnership Model
Multi-year collaboration covering acquisition communications, digital strategy evolution, and ongoing brand alignment as Havis continues growing.
Content Structure
- Research
- Positioning
- Messaging
- Launch
- Optimization
Results / Metrics
1. Stronger Unified Brand Across Acquisitions
Acquired companies integrated smoothly with consistent messaging across all product lines, maintaining customer trust through transitions.
2. Award-Winning Website Experience
New website earned Web Excellence Award while improving user engagement and strengthening the path to contact for buyers.
3. Improved Product Visibility
Product videos brought Havis solutions to life, helping buyers better understand features and applications without sales calls.
